Next, they ferment the mixture of microflora and milk genes, eventually converting the plant sugar into casein and whey – milk proteins. The company sets itself apart from other similar companies by utilizing dairy flora to create vegan products with all the qualities from a typical animal-based dairy product.Įssentially, they took animal-based milk genes and put them in microflora, a tiny organism found in nature that could produce a massive amount of pure protein. Perfect Day was founded by the trio Isha Datar, Ryan Pandya, and Perumal Gandhi back in 2014 in the San Francisco Bay Area.

To understand how a vegan ice cream contains real dairy, we first must understand the concept behind Perfect Day.

And remarkably, Brave Robot performs just like regular ice cream. Made using the base from animal-free whey protein, which is identical to the whey protein found in milk, Brave Robot is different from the typical vegan ice cream available in the market.Īccording to Paul Kollesoff, co-founder and general manager of The Urgent Company, although plant-based milk has a significant market share in the milk market, plant-based ice cream could not exactly mimic the organoleptic characteristics of regular ice cream in terms of flavor and texture that consumers expect. Los Angeles-based startup The Urgent Company, a spinoff from San Francisco Bay Area-based company Perfect Day, recently launched an ice cream line creatively named Brave Robot.

Brave robot ice cream locations